It's back, Buffalo!The Big BetOn Buffalo
Buy anything from Lake Effect between November 7 and November 25. If our starting quarterback scores three rushing touchdowns against Kansas City on Thanksgiving, you get your money back.
Shop NowHow It WorksPromotion runs Nov 7–25, 2026. Game day: Thursday, Nov 26. In-store purchases only.
Get game-day readyGame Day Starts at Home
The sofa you'll watch from, the table you'll feed the whole family at. Shop all of our top brands before Thanksgiving, and every piece is part of the Big Bet.
Watch the Big Bet
"Buy anything from Lake Effect … and if our starting quarterback scores three rushing touchdowns against Kansas City on Thanksgiving … you get your money back."
How it worksFour Cards. One Big Win.
01Shop Nov 7–25
Buy anything in the store: furniture, mattresses, custom upholstery. Every purchase is in.
02Watch Thanksgiving
Buffalo takes on Kansas City on Thursday, November 26. Grab a plate and cheer.
033 Rushing TDs
If our starting quarterback runs in three touchdowns during the game, the Big Bet pays off.
04Money Back
You get your money back on your Big Bet purchase.
Promotion startsSat, Nov 7
Last day to buyWed, Nov 25
Game dayThu, Nov 26
The Only House That Should Always Win Is Yours.
The Big Bet doesn't change our prices. You still get our everyday low prices, the same honest price you'd see any other time of year, plus a shot at getting it all back on Thanksgiving.
All comfort, no pressure. Take your time, compare your options, and buy when you're ready, as long as it's by November 25.
Shop NowWhy we skip the sales gimmicks →Questions? We've Got You.
Give us a call or stop in. Our team is happy to walk you through the Big Bet. Remember, purchases must be made in store to qualify.
Cheektowaga · 716-775-7077Williamsville · 716-634-1737Buy local. It matters.Your Neighbors Since 2011
Lake Effect is locally owned and has served Western New York since 2011. Our team lives here, and we give back to the community that supports us.
- Cheektowaga3637 Union Rd.
Cheektowaga, NY 14225
716-775-7077 - Williamsville4401 Transit Rd.
Williamsville, NY 14221
716-634-1737 - HoursMon–Fri 10 AM–8 PM
Sat 10 AM–6 PM · Sun 11 AM–4 PM